Really found some fascinating data in this post from Jeffrey K. Rohrs on Teens and their ‘relationship’ with their smartphones. Try substituting “Libraries” or “Librarians” whenever you read the (dirty) word “Marketers”. What do you think now?
Just as their adult counterparts, smartphone-powered teens are evolving before our very eyes into savvy shoppers, location-aware consumers, and mobile addicts. Perhaps nowhere is that addiction more visible than when you ask teens what they’d give up in order to keep their smartphones:
- 72% would give up their Xbox, PlayStation or Wii
- 70% of teens would give up their microwave
- 46% would give up their refrigerator
- 16% would give up their car
If current trends hold, teen smartphone adoption and use will continue to grow exponentially over the next few years. Whether those teens will soon be dreaming of their smartphones falling into rivers remains to be seen, but one thing is certain: Marketers who don’t prepare for a mobile teen majority will face some sleepless nights of their own making.