Email is the absolute most important tool for digital campaigns. This is true because email is still fundamentally the key to the Internet. Your library’s biggest goal in digital and in-person strategy should be the acquisition of email addresses. I have found this to be true, time and again, from my experience managing digital strategy for the libraries where I have worked and from my experience running political campaigns with EveryLibrary.
Are you Particular, Promiscuous, or Private?
By on April 25, 2016
There are of course as many different ways to use social media (or not) as there are people. But I was thinking the other day that probably most of us who use social media tools such as Twitter and Facebook probably fall into one of three camps: Promiscuous — These are the people who share […]
Remembering PACS-L
By on November 30, 2015
If you weren’t there in 1989, this is going to be very hard to imagine. But go ahead and try to picture this: the world without the web, without mobile (let alone smart) phones, without so many of the things that we take for granted today. The Internet was here, certainly, but only for some […]
Tennessee School District’s Tech Policy Blocks Students’ Constitutional Rights, ACLU Says
By on November 21, 2014
A Tennessee parent and the ACLU claim that a school district’s tech policy, which students must sign to participate in activities on campus computers, violates free speech and compromises student privacy.
Project ReimaginED: Online Coffee Klatch for Educators
By on November 19, 2014
Educators encourage their students to head online for digital resources that enhance their classroom learning. Now it’s time for them to do the same.
Skype, Now an Everyday Tool in Schools
By on November 5, 2014
Ask teachers and librarians about their experiences with Skype today, and you’ll hear a long list of projects, from the traditional Skype author visit to virtual writing workshops, interviews with scientists in the field, Mystery Skype connections, and more.
Nicole Mirra and Antero Garcia on Connected Learning, Civic Engagement | TDS14
By on October 6, 2014
Civic engagement and a sense of shared purpose are key to connected learning, educators Mirra and Garcia emphasized in a tag-team presentation during the Digital Shift virtual event “Libraries @ the Center.”
