May 14, 2012

Patron Profiles

Patron Profiles logo UNDERSTANDING THE BEHAVIOR & PREFERENCES OF U.S. PUBLIC LIBRARY USERS
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CURRENT ISSUE
Library Websites and Virtual Services
April 2012

UPCOMING ISSUE
Media Consumption and Library Use July 2012

IN THE PRESS
‘Power ePatron’ Identified as Key Influencer of Library Website Design

TOC 2012: LeVar Burton, Libraries and The Bookstore of the Future

What Patrons Teach Us—and Publishers Should Learn

How Library Power Users Help Publishers

Library Patrons Buy Books They Borrow, Study Says

Survey Says Library Users
Are Your Best Customers


Patron Profiles Delivers
Market Research


Patron Profiles Detailing Who
Uses Libraries and Why


Issue Two Press Release:
Mobile Device, Mobile Content,
and Library Apps


Changes eBooks are Bringing to the Publishing World from the TOC Conference



Each issue of Patron Profiles singles out a particular topic for in-depth analysis:

Library Patrons and Ebook Usage

Mobile Devices, Mobile Content
and Library Apps

Library Websites and Virtual Services

Media Consumption and
Library Use



On demand viewing of Meet the Power Patron: Insights from Patron Profiles is now available.

Watch this 1-hour free webcast at your convenience to hear how experts explain how to use our groundbreaking research to enhance user services and support the future of libraries!
ABOUT PATRON PROFILES
Patron Profiles, a new online publication delivers critical, timely intelligence and trusted advice to keep you in step with the ever-changing needs and preferences of library users. Produced in partnership with Library Journal and Bowker Pubtrack Consumer, each issue provides editorial analysis and guidance based on trended research amongst a national sample of 2000+ public library consumers. The data collected reveals key findings and important insights on emerging digital trends and new reading technologies shaping the future of libraries.

Patron Profiles gives you direct visibility into change while it’s happening. This constant updating of data is unprecedented and offers the most advanced and accurate research intelligence ever offered. Subscribers will be able tap into the data to shape services, develop best practices, and allocate budget dollars where they will be most productive.

INSIGHT INTO…

  • How new technologies are driving patron behavior
  • Latest trends and developments on the lending of ebooks versus print books
  • Influence of mobile devices, mobile content and library apps on patron habits
  • Video, DVD and in-library multimedia usage
  • Emerging attitudes and trends in the young adult crossover market

RESPOND…

  • Add, modify or trim services in response to inevitable trends
  • Create new materials based on shifting needs
  • Use compelling research to strengthen promotional messaging
  • Strengthen fund raising efforts based on data
>  Find out who uses public libraries and why  >  Explore how that use may change
>  Connect that use to consumer behavior


REAL TIME REPORTING


DRILL DEEPER INTO THE RESULTS WITH RTR. Access to the RTR Real Time Reporting database gives you the opportunity to drill deeper into the results, create custom reports and tables, and get the answers that you need most. RTR includes four quarterly issues of Patron Profiles and offers access to the rich database of ALL survey responses with report selection options for a full year.
ADVISORY BOARD

Alison Circle, Marketing Communications, Columbus Metropolitan Library (OH)
Denise M. Davis, Deputy Director, Sacramento Public Library
Corrine Hill, Executive Director, Chattanooga Public Library (TN)
Steve Paxhia, Data Consultant and Editor
Siobhan A. Reardon, Director, Free Library of Philadelphia
Charlene Rue, Director of Collection Development, Brooklyn Public Library
Aaron Schmidt, Principal at Influx Library User Experience Consulting
Leigh Wright, Librarian and RR Bowker Taxonomist