Introducing a new research report detailing the needs and preferences of U.S. academic and research library users.

Library Journal‘s Patron Profiles: Academic Library Edition is an annual trending report that delivers concrete data and valuable analysis on the perceptions, preferences and behaviors of academic library users. Patron Profiles: Academic takes a national look at patrons’ approaches to accessing and assessing research content, and the factors influencing their decisions to provide libraries with valuable insight to support immediate planning and long term strategy.

The survey explores the actual usage and perceived value of libraries in community colleges, colleges and universities and research institutions across the country, with an emphasis on products and services, in the context of digital and emerging technology trends, including mobile device usage, search engine usage, discovery tools, and social networks. Developed by an advisory board of leading academic library professionals from around the country and the experts from Library Journal and Bowker PubTrack Consumer, Patron Profiles: Academic will help you develop services designed to meet the needs of existing library users as well as attract new patrons.
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Patron Profiles: Academic Library Edition: 2012 Report

The inaugural issue of Patron Profiles: Academic Library Edition provides results from over 3,000 respondents, including more than 2,000 undergraduate and graduate students and nearly 1,000 faculty members from across the United States.

Results include analysis of trends and opportunities aligned with teaching, learning and research as well as discussion of influences on attitudes, engagement and expectations due to technology trends and culture.