June 28, 2022


The recent outpouring of well-deserved, appreciative tributes to ailing former APPLE CEO Steve Jobs prompted me to turn to the FOX-NewsCorp cultural touchstones–THE SIMPSONS — for further inpiration.

Over the years the Homer, Bart, Lisa and the denizens of Springfield have reflected our own evolving  relationship with the now ubiquitous Apple brand and the cultural (or do I mean ‘digital’?) shift wrought by Woz and Steve in that humble Palo Alto garage.

Here are a few tasty links to  my favorite Simpson takes on “Mapple”, “Steve Mobs” and more.  Enjoy!

Steve Mobs & Bart

Lisa visits the MApple Store

Lisa’s very first MyBill

Lisa and Steve



Barbara Genco About Barbara Genco

After a long career in collection management at Brooklyn Public Library, and a decade as their Director of Collection Development, Barbara Genco joined Library Journal in fall 2009 as Editor, Collection Management. Follow her on Twitter @BarbaraAGenco.