The developers behind the Book Genome Project and Booklamp.org have launched a Kickstarter campaign for “The Game of Books,” a new digital card and role-playing game designed to reward young adults for reading. Funding raised by the campaign would be used to design, produce, and distribute 4,000 Game of Books starter kits to U.S. libraries. Founded in 2003, the Book Genome Project works with publishers to solve challenges in book discovery by using computer analysis of the language, theme, and characters in books.