
Gale today launched Analytics On Demand, a new geographic information system (GIS) that combines local demographic data with information from a library’s ILS to generate real-time reports on circulation trends and patron lifestyles. Powered by business analytics provider Alteryx, with regularly updated demographic and consumer lifestyle segmentation data from Experian Mosaic, the foundation of the new service is built on the same tools as Gale’s DemographicsNow: Business and People.