Gale today launched Analytics On Demand, a new geographic information system (GIS) that combines local demographic data with information from a library’s ILS to generate real-time reports on circulation trends and patron lifestyles. Powered by business analytics provider Alteryx, with regularly updated demographic and consumer lifestyle segmentation data from Experian Mosaic, the foundation of the new service is built on the same tools as Gale’s DemographicsNow: Business and People.
Boopsie, the developer of custom mobile apps for libraries, is planning to launch Boopsie Analytics in early 2014. Currently in alpha testing stage, the new web-based platform will help the company’s customers analyze data about a number of different patron behaviors, such as how many queries are sent to a database or catalog from the app each day or each week, what services are being accessed most often via the app, or how many titles are being downloaded from OverDrive or other vendor partners using the app, for example.
Access to good data on key metrics such as circulation and student visits always helps make a better case for the important role libraries play on campus. But using data proactively to address emerging trends and challenges is “what it really means to be a data-driven organization” said Sarah Tudesco, Assessment Librarian, Yale University, during yesterday’s “What Is a Data-Driven Academic Library?” webcast.
CourseSmart, the world’s largest provider of digital course materials, has announced a pilot test of CourseSmart Analytics, a program that will evaluate how students use specific textbooks, measuring page views, total time spent reading, as well as notes and highlights made. In aggregate, the data will allow professors, course designers, and academic administrators to assess the effectiveness of digital titles. Faculty will also have access to the etextbook reading habits of specific students enrolled in their courses.