July 29, 2014

Gale Releases Analytics On Demand, a Demographic GIS for Libraries

Gale Analytics On Demand

Gale today launched Analytics On Demand, a new geographic information system (GIS) that combines local demographic data with information from a library’s ILS to generate real-time reports on circulation trends and patron lifestyles. Powered by business analytics provider Alteryx, with regularly updated demographic and consumer lifestyle segmentation data from Experian Mosaic, the foundation of the new service is built on the same tools as Gale’s DemographicsNow: Business and People.

Ebook Marketplace Q&A: Cynthia Sanner & Erin Sullivan, GALE Cengage Learning

Cynthia Sanner

As more books go digital, librarians will occupy more of the training and coaching role. Today’s librarian will need to excel at training users on how to use databases, eReaders, tablets and mobile.