OverDrive, the Cleveland-based distributor of ebooks and audiobooks to libraries and schools, released third quarter 2011 results today, October 12, showing significant traffic and circulation growth at libraries and schools.
Circulation statistics through September 30, 2011 at OverDrive’s 15,000 libraries and schools worldwide, according to a company press release:
- ebook checkouts nearly tripled, already up 200 percent, versus all of 2010 to more than 12 million and on pace to exceed 16 million;
- Nearly 2 million new users signed up with libraries in the OverDrive network (on pace to nearly double in 2011 vs. 2010);
- Readers browsing on their smartphones and tablets grew significantly, as mobile checkouts increased to 21 percent of overall checkouts;
- Installs of the free OverDrive Media Console application for ebook and audiobook reading and listening have passed 9 million, including more than 2 million on smartphones and tablets such as iPhone®, iPad® and Android™
Total visitor traffic is approaching an annual run rate of one billion impressions, and the holiday period is approaching when demand is expected to be even higher.
About Michael Kelley