September 29, 2016

OverDrive Reports 35 Million Digital Titles Checked Out in 2011, Page Views Up 130 Percent


OverDrive released a glimpse at its 2011 statistics today, and the Cleveland-based ebook vendor is reporting a huge growth in page views and other key metrics.

The company, which is promising more details at the American Library Association’s Midwinter Conference which begins Friday in Dallas, said that its library website traffic doubled to 1.6 billion page views, a 130 percent increase over 2010.  In addition, 35 million digital titles were checked out in 2011 (up from 15 million in 2010), and the number of users who have installed the company’s media console has jumped to 11 million, an increase of 84 percent.

Although the company did not break out numbers on ebooks, it had previously reported that it was on a pace to exceed 16 million checkouts in 2011.  Through September, ebook checkouts were up 200 percent.

Other 2011 numbers released today from “virtual branch” websites:

  • 99.5 million visitor sessions, up 107 percent
  • Mobile device use increased to 22 percent of all checkouts

The company also announced today that at the ALA conference it will introduce new digital book discovery services, including an “all digital” catalog feed  that will allow library patrons to browse and sample entire publisher and author ebook and audiobook backlist and long tail collections regardless of whether the library has acquired the works for lending.

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On October 14, 2015 Library Journal, School Library Journal, and thousands of library professionals from around the world gathered for the 6th annual Digital Shift virtual conference to focus on the challenges and opportunities presented by the digital transition’s impact on libraries, their communities, and partners. Now available on-demand, this year’s program provides actionable answers to some of the biggest questions our profession faces for and from libraries of all types – school, academic, and public and features thought-provoking keynotes from John Palfrey, author of BiblioTech: Why Libraries Matter More Than Ever in the Age of Google, and Denise Jacobs, tech leader, author, and creativity evangelist.
Michael Kelley About Michael Kelley

Michael Kelley is the former Editor-in-Chief, Library Journal.