April 21, 2014

Amazon Expands Content on Kindle FreeTime Unlimited, Subscription Service Aimed at Parents

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Amazon Kindle’s FreeTime Unlimited, a subscription service geared for parents, has added 1,000 books, games, educational apps, movies, and TV shows to its offerings for children since its launch six months ago, with much more to come, according to an Amazon press release.

Aimed at kids ages three to eight, FreeTime Unlimited is an optional extension of Kindle FreeTime, a free feature available on any Kindle Fire, Kindle Fire HD, and Kindle Fire HD 8.9″. FreeTime enables parents to limit their children’s screen time and manage the content that kids can access.

Parents have already shared nine million titles with their children via FreeTime Unlimited, according to the release. The average parent provides his or her child with 18 titles, though some allow them more than 160.

Titles now being added include educational apps like Curious George at the Zoo, The Berenstain Bears and the Big Spelling Bee, Little Critter, and Triceratops Gets Lost from the Smithsonian Institution. There’s also educational content from BrainPOP and BrainPOP Jr.as well as games such as Tetris, MONOPOLY Millionaire, The Game of LIFE, and LEGO Harry Potter years 1-4.

Exclusive Nick Jr, characters including Dora the Explorer, Go, Diego, Go! are also on offer.  Upcoming titles will include Where’s my Mickey? Monsters University, and more LEGO games such as Lord of the Rings and Harry Potter Years 5-7.

Parents can create up to six FreeTime Unlimited profiles that determine what kind of content will be made available to their individual children, and they can also choose content from their own collection. Advertisements and social media don’t show up on a child’s home screen, and “all of the content is already pre-screened for child appropriateness,” the press release says.

Amazon Prime members pay $2.99 monthly per child or $6.99 per family for FreeTime Unlimited. Non-Prime customers pay $4.99 per child or $9.99 per family monthly.

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Sarah Bayliss About Sarah Bayliss

Sarah Bayliss (sbayliss@mediasourceinc.com) is associate editor, news and features, at School Library Journal.

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