October 30, 2014

Libraries Offer Publishers Local Marketing Advantage

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With major bookstore chains struggling to draw foot traffic and ebooks proliferating online, publishers are finding it increasingly difficult to help potential customers discover new authors or explore their midlist titles. In this environment, libraries could be powerful partners, noted a group of panelists during the “Libraries: More Important Than Ever for Discovery” session at the Digital Book World 2013 Conference in New York last week. “Nobody loves debut novelist like a librarian. We love finding books,” said Stephanie Anderson, head of readers’ advisory for Darien Library.