Google’s popular social networking site, Google+, was launched in June of this year, and has since built up a membership of more than 40 million users. But only earlier this month did Google begin allowing organizations, and not just individuals, to create their own pages on the site. In the past few weeks, dozens of libraries have created Google+ pages, from large public libraries such as the New York Public Library, to smaller, tech-savvy ones like Darien Library, CT, and Skokie Public Library, IL. Several academic libraries have staked out Google+ pages, as well.
Similar pages on Google+’s primary competitor, Facebook, have been a key element of libraries’ social networking strategies for years. For example, Multnomah County Library, OR, held a popular event earlier this year using Facebook for readers’ advisory.