December 11, 2016

Flying Twice as High: Reading Rainbow 2.0 | SLJ Talks to LeVar Burton

LeVar Burton shows his book-themed iPad case to SLJ at the Essex House Hotel, February 6, 2013.

Thirty years after its debut, most of us can still remember every word of the theme song and hum its melody. That’s the legacy of, and the power behind, Reading Rainbow, says LeVar Burton. In this one-on-one interview, Burton chats candidly to SLJ about the reiteration of the brand as a subscription-based tablet app and its anticipated expansion to the Web, children’s literacy, his ongoing mission to create lifelong readers, and his efforts to advocate for access for all kids.

Reading Rainbow Partners With National Geographic Kids, Expands App

Reading Rainbow App and National Geographic Kids.

RRKidz has announced that its flagship brand Reading Rainbow is partnering with publisher National Geographic Kids to expand its interactive reading subscription app, available exclusively on the iPad. The company is also expanding its library with a new branded island featuring dozens of books as well as videos hosted and narrated by RRKidz co-founder LeVar Burton.

‘Reading Rainbow’ to Return as an App


Actor LeVar Burton wants to bring Reading Rainbow back—as a mobile application, which will offer books to children.