Social media is becoming a more and more important way for libraries to interact with their patrons, and one ingredient of that is passing along interesting pieces of information about the library’s many programs and activities. Another very important part, though, is posting the occasional cat picture or funny video, or other piece of viral content, commonly known as memes. At The Digital Shift: Reinventing Libraries virtual event, held by Library Journal and School Library Journal on October 16, Know Your Meme’s resident librarian, Amanda Brennan, offered her thoughts on how libraries can use memes to engage their patrons and boost their followings on platforms like Twitter and Facebook. We revisited that presentation, and picked Brennan’s brain on some other points, in a Q&A that offers some pointers for beginners looking to make their library’s Facebook page a must read.