Email is the absolute most important tool for digital campaigns. This is true because email is still fundamentally the key to the Internet. Your library’s biggest goal in digital and in-person strategy should be the acquisition of email addresses. I have found this to be true, time and again, from my experience managing digital strategy for the libraries where I have worked and from my experience running political campaigns with EveryLibrary.
With Privacy Pledge, Library Freedom Project Advocates for HTTPS
By on October 27, 2015
The Library Freedom Project (LFP) is urging libraries and library vendors to ensure basic online privacy protections for patrons by implementing HTTPS for websites, catalogs, and all other online resources. The HTTPS protocol tells web browsers to encrypt data that is transferred between a browser and a server, preventing third-parties from eavesdropping or tampering with that data.
The Human Network | The Digital Shift
By on September 15, 2015
The librarians who are thriving most consistently in the digital era are those who have found a way to operate as a node in a network of libraries and librarians. They are agents of change, actively creating the future instead of constantly reacting to it—or worse, resisting it.
LACUNY Conference Plans Privacy Protections
By on May 14, 2015
On May 8 the Library Association of the City University of New York (LACUNY) Institute held its annual one-day conference, “Privacy and Surveillance: Library Advocacy for the 21st Century,” at New York City’s John Jay College of Criminal Justice in honor of Choose Privacy Week 2015, May 1–7, sponsored by the American Library Association’s Office for Intellectual Freedom (ALA OIF).
LACUNY Conference Plans Privacy Protections
By on May 14, 2015
On May 8 the Library Association of the City University of New York (LACUNY) Institute held its annual one-day conference, “Privacy and Surveillance: Library Advocacy for the 21st Century,” at New York City’s John Jay College of Criminal Justice in honor of Choose Privacy Week 2015, May 1–7, sponsored by the American Library Association’s Office for Intellectual Freedom (ALA OIF).
ALA, ARL Applaud FCC Vote on Net Neutrality
By on February 26, 2015
In a significant victory for supporters of Net Neutrality, the Federal Communications Commission (FCC) today reclassified broadband Internet as a public utility, and established a new Open Internet Order that applies to both fixed and mobile broadband. The new Open Internet Order includes three “bright line” rules, specifically banning broadband providers from blocking access to legal content, applications, and services; impairing access to content, applications, and services; and prioritizing Internet traffic in exchange for “consideration of any kind.”
A Call for ‘Blended Funding’: Schools must pool money to support Common Core
By on December 10, 2012
How will schools pay for new CC resources, including digital? One approach is to look for existing funds within your school and district that can be redirected so that your library can purchase CC resources for the classroom. But that requires that libraries market their expertise in resource selection and collection development so that your value is obvious to others, says Christopher Harris.
SLJ Summit 2012: Of Leadership and ‘Blended-Learning Baristas’
By on October 27, 2012
“I love the library, and I firmly believe in it,” says Mark Ray, a former teacher librarian and Washington’s 2011 Teacher of the Year. “But what I also think is that we can redefine perceptions on the part of administrators and decision makers by not necessarily wearing the library on our sleeves.”
ALA, Mobile Commons Facilitate Library Advocacy
By on May 10, 2012
The American Library Association has partnered with mobile phone marketing and outreach provider Mobile Commons to launch a new text message alert and advocacy service for librarians. Each month, subscribers will receive an estimated 2 to 3 text message action alerts from ALA’s Office of Government Relations. The messages will give subscribers talking points on a specific, timely issue, and then offer the option of automatically making a toll-free call to the offices of their legislators.
Petition Supporting School Libraries Needs 14,000 Signatures for White House Response
By on November 9, 2011
Teacher-librarian Seanean Shanahan’s petition requesting that “school libraries be properly staffed, open, and available for children every day” requires more signatures to get a response from the White House.
