May 19, 2024

Tumblrarian 101: Tumblr for Libraries and Librarians

For libraries, Tumblr is a free marketing tool—and depending on how much effort you want to put into crafting code or purchasing a theme, your Tumblr blog can look as professional as a your library’s website.

There are some specific steps you can take to attract an engaged readership (i.e. followers). It can be a slow first few months as you accumulate an audience and discover where you fit into the community, but the investment is worth it. Here’s a few guidelines to consider.

Patron Preferences Shift Toward Streaming

Library DVD borrowing has fallen sharply during the past year, and library users are rapidly migrating toward streaming services for both music and movies, according to the July 2012 edition of LJ’s Patron Profiles, which examines trends in Media Consumption and Library Use. DVDs are the top format for films loaned by libraries, and 27 percent of respondents said that libraries remain their primary source for movies—down from 36 percent in the first Patron Profiles survey, conducted less than a year ago. “A strong indicator of the changing media landscape is the rise of streaming and disc-by-mail services—both currently dominated by Netflix,” the report states.

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal

Transmedia isn’t just a new buzzword that belongs to academics or high-priced media consultants. It’s an approach to storytelling that boasts a range of potential curricular applications that applies to literacy and the content areas.

Recorded Books and Zinio Debuting Digital Magazine Newsstand for U.S. Libraries

Libraries across the U.S. are this week launching a digital magazine newsstand being offered by Recorded Books (RB) and Zinio.

From the Vault: SLJ Poetry Podcast Series

Readings by award-winning authors Walter Dean Myers, Jon Scieszka, Charles R. Smith, and J. Patrick Lewis.

Digital Comics in Libraries: Q&A on Library Edition from ComicsPlus, and Keeping Tabs on Cost Per Circ

The nonprofit Reading With Pictures (RWP), helmed by the ebullient Josh Elder, has partnered with digital comics distributor iVerse Media to set up ComicsPlus: Library Edition, a new service allows libraries to circulate a wide selection of digital comics with both user-friendly and library friendly features.

Taming that ‘Monster of Content’ YouTube

Joyce Valenza’s tips on using the latest tools to help conference presenters and educators better use the video resource.

ALA Report Prescribes a Digital Detox

A new report from the American Library Association examines the overuse of digital devices and how librarians can steer patrons toward a more balanced diet.

Midwest Tape Poised to Enter Digital Market With New Platform Called Hoopla

Midwest Tape is preparing to launch a digital platform, called Hoopla, later this year. The platform is the well-known company’s first foray into the digital space.